School Projects
Campaigns
In my capstone Advertising class, we were given a client and were told to develop a comprehensive advertising campaign for the 2013 calendar year. In a group our three, we developed a big idea and a campaign book for our client, SkyMall. We all worked together to write all necessary materials and design the ads for our client. You can view our extensive booklet here.
Advertising Research
This class was structured to teach us in depth research methods. We were put into groups of six, and told to choose a product that was relevant to college aged students. We chose Tombstone Pizza as our client and proceeded to create a lengthy research analysis based on primary and secondary research. Based on our findings we were to advise Tombstone on what their next steps should be regarding their product and their advertising. You can view our report here.
Media Planning
In a group of four, we were tasked with developing a media plan for our client, JetBlue. We conducted background industry research on our client, and developed an effective media plan for the 2011 calendar year. Our management's goal was to increase vacation travel by five percent compared to the 2010 calendar year. Our report can be found here.
In my capstone Advertising class, we were given a client and were told to develop a comprehensive advertising campaign for the 2013 calendar year. In a group our three, we developed a big idea and a campaign book for our client, SkyMall. We all worked together to write all necessary materials and design the ads for our client. You can view our extensive booklet here.
Advertising Research
This class was structured to teach us in depth research methods. We were put into groups of six, and told to choose a product that was relevant to college aged students. We chose Tombstone Pizza as our client and proceeded to create a lengthy research analysis based on primary and secondary research. Based on our findings we were to advise Tombstone on what their next steps should be regarding their product and their advertising. You can view our report here.
Media Planning
In a group of four, we were tasked with developing a media plan for our client, JetBlue. We conducted background industry research on our client, and developed an effective media plan for the 2011 calendar year. Our management's goal was to increase vacation travel by five percent compared to the 2010 calendar year. Our report can be found here.